Brett Berks article, You Don’t Need A Full-Size Pickup Truck, You Need a Cowboy Costume, provides a good look at truck culture and the disconnect between how trucks are marketed and how they are actually used by owners. On one hand there’s no accounting for taste, on the other hand I appreciate the statistic that I use my mid-size SUV for towing more than the median pickup truck owner.
Hey, America: You Don’t Need a Full-Size Pickup Truck, You Need a Cowboy Costume
The full-size pickup truck has become America’s best-selling vehicle by a country mile. But most Silverado, Ram, and F-Series buyers would be better served with a cheaper means of role-playing.
